Photo Trade
Photo Trade
Rangers Trade Jersey for Suits in Men's Journal Photo Shoot (11/10)
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 1961 Tim Buc Too arcade game machine trade print ad  US $9.99
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 1961 Keeneys Old Plantation pinball machine trade ad US $9.99
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 1961 Gottliebs Egg Head pinball machine trade print ad US $9.99
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 1961 Gottlieb Foto Finish pinball machine trade ad US $9.99
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 1961 Ballys Lite A Line arcade machine photo trade ad US $9.99
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 1961 Ballys Can Can arcade machine photo trade ad US $9.99
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 1960 Wurlitzer jukebox photo vintage trade print ad US $9.99
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 1960 Wurlitzer Hi Fi Stereo jukebox photo trade ad US $9.99
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 1960 Seeburg jukebox vintage trade print ad 4 US $9.99
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 1960 Seeburg jukebox vintage trade print ad 3 US $9.99
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 Defender Arcade Machine ORIGINAL DEDICATED NEAR MINT US $1,595.00
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 ROCK OLA 444 Supersized rare 1970 PROMO POSTER AD mint US $15.95
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 Trade Winds Pinball Rubber Ring Kit Williams US $17.76
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 Star Wars Episode 1 Pinball Promo Poster Near Mint US $99.99
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 Playboy 1978 Pinball Promo Poster Near Mint US $199.99
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 Patents CD P Fuller Wurlitzer Jukebox Collection All 18 US $49.99
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 Viper Original Pinball Backglass Art Painting US $15,000.00
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 WATERWORLD KEVIN COSTNER Genuine Gottlieb Pinball 1995 US $1,600.00
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 US Patent Office Fuller1st 312 Wurlitzer Jukebox 30s US $9.99
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 US Patent Office Fuller P 12 Wurlitzer Jukebox 1930s US $9.99
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 US Patent Office Fuller 716 Wurlitzer Jukebox 1930s US $9.99
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 US Patent Office Fuller 616 A Wurlitzer Jukebox 1930s US $9.99
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 US Patent Office Fuller 616 Wurlitzer Jukebox 1930s US $9.99
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 US Patent Office Fuller 61 Wurlitzer Jukebox 1930s US $9.99
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 JUKEBOX EXCITEMENT ORIG AMOA PROMO TRADE BROCHURE FLYER US $4.75
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 1989 TAITO PLOTTING VIDEO ARCADE GAME FLYER AD US $12.75
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 1989 TAITO NIGHT STRIKER VIDEO ARCADE GAME FLYER AD US $12.75
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 1988 KONAMI CRIME FIGHTERS VIDEO GAME FLYER BROCHURE AD US $9.75
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 1989 NINTENDO SUPER MARIO BROS 3 VIDEO GAME FLYER US $12.75
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 1989 NINTENDO SUPER MARIO BROS 3 VIDEO GAME FLYER AD US $12.75
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Stop and Smell the Pretzels: Winning Big at Trade Shows
Before you go to a trade show, you need to be well prepared. They can be a real boost not only for finding prospects but also for spotlighting your overall organization.
Good prep means finding the right audiences, setting realistic budgets, getting high-visibility booth space and determining who and what will be in your booth.
Now is the time to think about using good public relations tools to boost your visibility and build your business. Here are a few items you may want to put on your to-do list:
1) Get the attendees roster in advance. Decide what constitutes a qualified prospect. Make a list of all of the companies you want to communicate with and assign each person on your team a share of the targets to approach. Ask show organizers, current customers and colleagues to make introductions on the floor.
2) Cultivate press proactively: Get the press list a week in advance if possible. Pick the reporters who are most important to you - the ones who reach your prospects. Call reporters ahead of time to set up meetings and interviews. If you have a news release or a factsheet, put a stack in the press room - a fat press kit is not necessary.
3) The "Show Daily." Most big conferences distribute a daily newspaper or newsletter to attendees. If you have news, give the information to editors at least week ahead of time so they can publish it on the day you make the announcement. Show dailies usually are published on an outsource basis by established industry magazine publishers. Get to know the editor of the show daily and you now have a good contact at one of your prime industry publications.
4) Make your booth project professionalism and business. Don't fall into a comfort zone of constantly chatting with co-workers. Invite interest. Open your booth physically as much as possible; make it easy for people to walk in without feeling trapped. Once they step in, tell and show them quickly what your product or service can do for them. People need to feel the merchandise. Get your products into their hands as soon as they enter the booth.
5) Take photos. Use photography to your advantage. Snap photos of notable people who visit your booth. Post the photos on your web site. These will play well on your Web site with a descriptive caption.
Don't postpone the homework. Follow up is as important as anything you do at the show. Make it a formal project for the team. Use contact information while it is fresh and prospects are still interested. Don't wait until you get back to start writing follow-up letters. Get template letters ready ahead of time. Send follow - up letters within seven days of the event.
7) Send a follow-up email to all registered reporters - even those who did not attend the show. Call the ones you made contact with, offer additional information and ask whether they plan to write anything. Keep track of potential articles so you will see them when they are published.
If it's the right show, your competitors will be there. Now is a good time to see them up close. It's not spying; it's market research! Pick up their marketing materials and listen to their pitch. Nothing wrong with that -- you can be sure they'll be doing the same at your booth.
About the Author
Robert Deigh is president of RDC Communication/PR and the author of the ultimate PR guide "How Come No One Knows About Us?" (WBusinessBooks, coming May 2008). For a free chapter from his book, go to http://www.rdccommunication.com and sign up for his free newsletter or contact rdeigh1@aol.com
Tags: images, photo, photo trade news, photo trade show, photo trade shows 2009, photo trader, photo trader miami, photography, photos, stock
